From Customer
“Can we rename this field so it makes sense to our team?”
4team-hours
to consider
to consider
Every Customer Wants a Different Product Experience.
Usivity lets your customers personalize your app in plain language. No tickets. No code. No release cycles.
The week, as it is
The request sounds small.
The cost never is.
Every request takes time before anyone builds: meetings to understand it, size the work, decide yes or no, and gather requirements. Say yes, and it still has to be designed, built, tested, and released. Then the next request lands.
Saying “no” costs time.Saying “yes” costs more.
From Customer Success
“My customer needs column sorting, or they will churn”
4team-hours
to consider
to consider
From Sales
“We need a tailored view to win this deal.”
8team-hours
to consider
to consider
From Executive
“Our reporting needs to be more strategic.”
12team-hours
to consider
to consider
The real fallout
This is how a backlog becomes a company problem.
Every “small” request pulls more people into the conversation. Product triages it. Engineering estimates it. Customer Success waits. The customer hears “later.”
Customers are angry.
They are not asking for a new product. They are asking your product to fit the way they work today.
Customer Success is stuck.
The answer is either “not yet” or a favor someone has to squeeze into the plan. Neither one builds trust.
Product's list never ends.
The requests are reasonable. That is what makes them so hard to say no to — and so expensive to keep saying yes to.
Say yes and the roadmap bends. Say no and the relationship does.
A simpler handoff
Give the small stuff somewhere else to go.
Usivity lets your customers personalize your app in plain language. No tickets. No code. No release cycles.
Usivity deploys directly inside your software with a simple copy and paste. It is best for B2B software products whose teams struggle to keep up with customer requests.
See how the product worksOne plain-language request
The customer gets the change.
Product gets the insight.
01 / Customer asks
“Hide the columns I don't use and keep deals sorted by value.”
02 / The product changes
The screen fits their work. They keep moving.
03 / Product learns
You see what customers need without putting every ask on the roadmap.
No tickets. No code. No release cycles.
Industry research
Personalization is becoming the expectation.
These are industry findings, not Usivity results.
Source: McKinsey, The value of getting personalization right—or wrong—is multiplying ↗71%of consumers expect personalized interactions76%get frustrated when they do not receive them10–15%revenue lift is most often driven by personalization40%more revenue from personalization for companies that excel
Plain answers
Questions worth answering before you deploy.
What is Usivity?
Usivity is a UI personalization layer for B2B software. Customers use plain language to personalize your software, while your Product team keeps the core roadmap focused.
What is personalization?
In Product Experience, personalization means tailoring a user interface, data displays, and workflows to fully match the unique needs of each individual user.
Who is Usivity for?
It is best for B2B software products whose teams struggle to keep up with customer requests, have a growing backlog of customer tickets, are losing feature ground to competitors, are starting to see churn increase because of limited innovation or adaptability, or have customers who simply expect more.
How does deployment work?
Usivity deploys directly inside your software with a simple copy and paste. Your team chooses where it is active, then customers can personalize supported areas.
What controls does my team have?
You control the pages and zones, approved data sources, domains, roles, branding, and the boundaries of what customers can change.
What kinds of requests can customers make?
They can ask to reorder and toggle data views, calculate values, highlight key information, group and filter reports, apply visual preferences, translate interfaces, and more.
What are the safety and data boundaries?
Usivity changes the rendered interface, not your underlying records, APIs, business logic, permissions, or routing. It cannot grant access to data a user cannot already see.
What can I expect after I deploy Usivity?
Customers get a product that fits their work without waiting for a release. Customer-facing teams have a faster answer to small UI requests, and Product gets clearer signal without putting every request on the roadmap.
See the relief
Your customers get a product that fits.
Your roadmap stays yours.
See how Usivity handles the requests your team should not have to build.